Wednesday, 15 December 2010

Directors Commentary Completed and changes.

We finished our directors commentary on Wednesday 15th December and uploaded it to the blog.

From the plan we made, we changed a few aspects including how many images we put up and where they were put, the location of where we took our footage and the fact we added music into the background.
When each person spoke, in our plan we arranged to have images on the whole screen and us speaking behind it however in our directors commentary we felt it was better to see our faces so people can relate to what we were saying at the time therefore we had a few images per person but they were spread out and more frequent. (allowing the audience to still observe the person speaking).
We agreed that when we arrived at our planned location it wasnt an ideal place to record as people will be walking past and effecting the sound of our commentary therefore we changed locations to a quiet classroom. This was a good idea as we were able to film without any interuptions, making the process quicker and clearer.
After we had completed the editing of our commentary we added music because we felt it looked and sounded more professional.

Monday, 13 December 2010

Evaluation - Maxim Thompson

Our music video was based around the song 'Too Famous To Get Fully Dressed' by Butch Walker, though honestly I think a better title would have been 'Nothing Better To Do'. We achieved in making a video that uses a vast range of techniques and effects to make the video an entertaining piece of work, and we had as much fun making it as people have had watching it.

Our media product uses, develops and in some ways challenges forms and conventions of real media products in many different ways. We stuck to the conventions of the two main focuses being the band playing and a narrative which derives from the lyrics of the song, inspired by such music video's such as 'Fuck You' by Cee Lo Green, 'By the Way' by the Red Hot Chili Peppers and 'Tribute' by Tenacious D. We also slightly challenged it by having a reference to the fact that the band was at the location to film a music video, which was inspired by 'Thanks For the Memories' by Fallout  Boy. Overall, our video follows many forms and conventions but tweaks them slightly, for example, many alternative rock videos have short segments before and after the song is over to make it a concept video and less a showcase reel, bands such as Green Day with 'Wake Me Up When September Ends' and the White Stripes with 'The Denial Twist'. We also used multiple shots as inspired by the film 'Timecode' with text synced with the lyrics was inspired by 'Willy Wonka and the Chocolate Factory'. Our use of intertextuality is a common trait inmusic videos, but not normally to this level. Voyeurism is limited to the band, which is common for our genre, most of our voyeurism is through our filming techniques and style. Our video has literal translations of the lyrics with the 'ski cap and vest' line, the 'hair is a fucking mess' line and the 'came from my shoe line', the music and visuals fit together nicely, with a nice split between the narrative and band with the pace kept to a high level throughout most of the video.

Our main product and ancillary tasks are combined very well. The colour scheme and style is the key to conjoining the two, as you will see, the colour scheme of black and white combined with a strong contrasting red makes it distinctive. The red comes mainly from the jacket the lead singer of the band wears in the video, which is what he also wears on the cover of the digi pack and in the magazine advert, so he has a look that will be linked back to him so he will be instantly recognisable.

The feedback was fairly constructive. The most prominent constrictive criticism that was made was about the camerawork and atmosphere. With the camera work, people said many of the shots were pretty stable so we added some tracking shots to make it seem less student piece and more professional piece. They also commented on how in parts of the vid people didn't seem very enthusiastic, especially with the people holding up the title cards saying 'la la la', while this was referring to Bob Dylan's 'subterrain homesick blues' and was referring to the mellow solemn expression Bob Dylan has throughout the video, it wasn't right for the mood setting of this video, so it was changed to fit the mood. One group of people commented on how there was no voyeurism 'for the lads' so to speak, as in, no half naked chicks parading their asses to the camera. pubescent male were not our target audience, ours involved the type of people who weren't obsessed with woman and couldn't focus on anything that wasn't printed on a par of breasts, ones who had two braincells to rub together that weren't located in their testicles.

We used a vast combination of media technologies to achieve our project. Obviously we used final cut and photoshop for the construction of the music video and ancillary tasks. Then we used youtube for inspiration for our music video and uploading of our final product, facebook to find the artist we have chosen to tell them of our plan, flickr and blogger to document our journey and wikipedia to find information on music labels and miscellaneous

In conclusion, I felt the music video went very well, we got all the shots we wanted and there was minimal chaos. If I could change anything, I may reshoot a couple of shots, like the reverse footage could have looked better with a bigger crowd and some more angles for the band couldn't have hurt, but these are things we could have done with more time so are less of a distraction to the awesomeness we achieved in such a short amount of time

Media Evaluation

Media Evaluation. 

In what way does your media product use, develop or challenge forms and conventions of real media products? 

Our music video contains many typical conventions of a real media product. When looking at Goodwin’s points, our video relates to the points well.
Our video uses intertextuality as part of our video is inspired by the music video, ‘Sub terrain home sick blues’ by Bob Dylan. This makes our video meet the conventions of a realistic music video. Voyeurism is used in our video as we have instruments being played by a band which can be enjoyable for viewers to watch and also sells the artist. This meets the conventions of a music video as it’s a regular aspect in an indie/rock video to have a band as a pleasure to watch. The music and lyrics in our video as a feature often used in music videos which we have used ourselves to use the conventions. We used literal phrases from the song lyrics in our video which is a frequent technique. We have used several music and visuals such as changing the footage with the beat of the song. Doing this makes a music video more interesting visually. This is a realistic feature in a music video, especially a song which has a fast pace such as alternative rock songs which is why our video has strongly met the conventions of a music video therefore making it appear more professional. The genre characteristics we have used have stuck by the common genre characteristics of indie/rock. We have used an urban landscape for some parts of the video which is a usual to see in soft rock videos. Other aspects such as the instruments and gender of artist relate to what is expected to be seen in a soft rock video. Therefore we have followed the conventions tightly. We have sold the main artist in the particular way a music video would as we’ve made the artist the main focus and leader so people can clearly see who is the dominant person is. Many music videos use this idea as it makes it easily understandable to viewers who the main artist is. Furthermore, we have sold the artist in a quirky way to make it attract the target audience which is normal in an indie/rock video as this style is familiar in this of genre therefore it’s realistic to the conventions. However, we do slightly challenge the conventions as our video doesn’t contain gig footage or backstage footage which is sometimes expected in this genre, we didn’t do this as we felt it wasn’t necessary and didn’t stop making our video obvious it was an indie/rock song.
Our Digi pack cover and magazine advert also fits quite well with the conventions of other media products. I feel the layout of our digi pack is similar to usual media products as we have the common aspects such as age certificate, release date, record label company, etc which makes the digi pack appear as professional and gives information any other similar media products would. The colour themes in both the digi pack and magazine advert is a typical colour range in our genres conventions as they’re bold and fairly masculine making it specific to the usual target audience of a alternative rock genre. 

2. How effective is the combination of your main product and ancillary tasks?

We have used different ideas to combine our products together so they take effect as a while.  All the products have matching colours as the theme colour of the digi pack, magazine advert and music video all use red, black and white as the music video has some footage which is in black and white. Doing this made it easy for viewer’s to realise they come in a set and all relate. The images on digi pack and magazine advert strongly relate to the video as the main picture on both these products are of the main artist as he is the biggest feature on them and is centre. This emphasises to viewers that him being the main focus as the digi pack and magazine advert, he is the focus of the music video.  Having pictures of footage from the band in the music video on the back of the digi pack, allows viewers to have insight on what’s in the video and what they’d be watching in the video. It also gives people an idea of what genre the video is by the costumes and surroundings in the pictures. Furthermore, the titles of the artist’s name and the name of the song on both the digi pack and magazine advert are fairly large which gives emphasis to them to make people recognise the artist easily and strike out to viewers. This also makes him memorable which therefore sells the artist better. The name of the song being over the top of the picture on the digi pack makes it displayed different to the writing everywhere else on the digi pack so people are more likely to notice it as the variety of ways we’ve positioned and displayed the text makes it more inviting to read.
On all three products we have the main artist wearing the same costume; this makes the artist recognisable to viewers and sells all the products as a whole and usually the most noticeable thing on these products is the main artist therefore people observe him first so people can easily see the three products come as a set.  Our products working together attract the same audience as the style of all three is similar. The costume, colours, font style hint the genre of the video making people who have an interest in indie/rock music have an interest in our video by the choices we have used in our magazine advert and digi pack. The font styles we have used on the digi pack and magazine advert are bold, solid and don’t have a fussy style. This style allows people to realise the genre as the fonts reinforce the kind of music the video represents. 

3. What have you learnt from audience feedback? 

Having an audience give us feedback on our video after the rough draft helped us majorly to see what people wanted to see and what they expected and helped us see what we needed to change to improve. We changed quite a few things since the rough cut which was mainly down to the audience feedback.
From the feedback we received, we discovered people enjoyed our transitions, ‘transitions between scenes were well accomplished,’ people liked to see smoothness between footage and changes which makes it appear perfect and cleverly thought about and completed well. After the rough cut I feel we felt motivated to keep our smooth transitions standard up when we continued editing after the rough cut feedback. Another aspect I learnt from the audience feedback was how important it was to keep the audience entertained throughout. When we started filming we made sure we had used a variety of locations which was fairly simple as we had the artist walking through several streets but when it came to editing we made sure it cut through all the locations we used and had the footage move quickly so people were occupied throughout. The audience emphasised to us that the video needed to engaging and keep them entertained so we added as many cuts, transitions, footage layouts as possible without it getting too fussy and complicated. I felt that had a good amount to keep the audience amused without the video becoming overly busy. 
I learnt that viewers liked to watch people who enjoy being in front of the camera, ‘Girls did not look very happy or enthusiastic.’ After this comment we re-filmed the scene of the three girls with the ‘La La La’ signs as viewers’ wanted us to look happy. Re filming this made our video appear happier. This has taught me that re filming helps makes a video more successful as redoing scenes improves the footage before and making it better for many purposes such as audiences enjoyment and having a professional looking video.  Our audience told us that we sold the artist well, ‘The artist looked like he belonged in the video.’ This made us realise that we accomplished what we wanted of people understanding the style and personality of the main artist that we wanted to portray. This taught me that getting the costume, style, movement and what we made the main artist do in the video and helped us show the artist exactly how we wanted to get across the genre. This made me realise that we made our idea of the representation of the artist work.
Overall, I learnt that re filming areas we need to improve on helped us develop our work to make it appreciated by the audience and re filming makes you realise how much you can actually advance your video. 

4. How did you use media technologies in the construction and research, planning and evaluation stages? 

We used a number of different media technologies during the whole process of creating our media products. We used Final Cut to edit all our music video. Once we had roughly edited the video to make sure we had each clip in the right place with the right timing we tried out some effects to try and make the video look more professional and visually interesting. We added some fades to some of the clips to try and make them run smoother to fit with the timings. Also, we put more than one piece of footage on a clip to make a change in the video so people don’t watch the same continuous pattern of footage.  Doing this helped liven up the video so there was variety in what people watch. We used the speed control on final cut to speed up some of the footage in some areas to give the video an upbeat and rapid feel which is usual in an indie/rock themed song.  Also, in final cut we used a colour change effect so we could have the beginning footage in black and white with red areas to give the footage an indie feel and rock atmosphere. We used Photoshop on the construction of our digi pack and magazine advert. Firstly, for the pictures of the main artist on these products we had max wear the same outfit from the music video. We changed the colour theme of red, black and white on the magazine advert and digi pack which we edited on Photoshop to get the same style from the music video. Photoshop wasn’t any of my groups strongest areas of work as none of us were that experienced in it.
We used blogger to record all our research, ideas, inspirations, etc which allowed us to blog to keep track of our development and to communicate all the ideas we had with our research. This became very useful because it helped us when it came to editing our video as well. For example, on the blog we posted things like our storyboard, call lists and shot lists which helped when we came to edit because we were able to organise our shots in to the right order so it made it simpler when we came to filming. We posted all the feedback we given too, so we could check back and see ways to help improve our products and see what people liked and didn’t agree on. We posted a few videos and screen shots of music videos that we then analysed on the blog which helped us research ideas and how to evaluate videos so we could take them into consideration for our video.

Friday, 10 December 2010


1)      In what ways does your media product use, develop or challenge forms and conventions of real media products?
The song we chose was “Too famous to get fully dressed” by Butch Walker. The genre of our music video was alternative rock. Alternative rock is a genre of rock music that emerged in the 1980’s and became widely popular in the 1990’s. it consists of various subgenres that have emerged from the music scene since the 1980’s, such as indie pop. We were inspired by several different artists to complete our music video. We took specific aspects from other videos and developed them into ours, for instance our video started off with Max, our lead artist, getting out of bed and getting ready. We were inspired to do this by viewing Paulo Nutini’s video “New Shoes” as the lead singer was doing the same in that video. As the genre of that video was soft rock, similar to ours, we wanted our footage to have the same atmosphere as the “New Shoes” video. Furthermore our music video meets all six of the Goodwin’s points. Firstly it has voyeurism, as the band performing on the roof with their instruments is enjoyable to watch for the audience. Secondly we use a lot of intertexuality throughout our video, for instance we used the effect shot reverse shot after viewing the Red Hot Chilli Pepper’s video “Give it away” we thought this effect looked good and would work well with our narrative. Also we matched a lot of the lyrics with the visuals so the narrative flows through. A key part of the lyrics we focused on was the line “la la la”, when this was being sung, the three girls in the group held up a sign saying “La” on each. This looked creative and we were inspired to use this effect after viewing Bob Dylan’s song "Sub terrain home sick blues”. Also the line “put on your ski cap and vest” we used Fiona, a group member, to wear a ski cap and vest and walk past. This worked well as it represented the lyrics through the visuals and carried out the continuity of the narrative. Furthermore the music and visuals worked well together as every time the verse would change there would be a different of Max and when the chorus replayed the footage of the band would appear. This made it clear to the viewers as to what the chorus is and the significance of it.  Also the fifth of the Goodwin’s point is selling the artist, we accomplished this well as Max was always the main focus and was sold as a fun, unique character. And on the shots of the band playing, Max was always the centre focus and wore red which was the dominant colour whilst the rest of the band wore black. There were repeated close up shots of Max’s face which clearly showed he was the main focus. The last Goodwin’s point was genre characteristics. I think we were successful in accomplishing all of the conventions of our genre, as in alternative rock songs there is usually a male singer, therefore we used Max. There is mostly abstract lyrics and a band playing , showing off their instruments, we did this well as a lot of our footage was of the band playing on the roof with their electric guitars. Furthermore in rock songs many of the artists out effort in to look effortless, for instance messy hair and casual clothing, Max had both of these and this helped the overall appearance of the video. The location of our video worked well with the genre as it was mostly outdoors on the streets performing anywhere which portrays the correct attitude that the artists should have in these videos.  Our products used another convention of a real media product by using he “hook”. The “hook” is a repeated image that you keep referring back to; it is a convention of a music video and shows you who the main artist is, the hook in our video were Max and the band performing. One way our video challenges the conventions of a real media product is normally in rock videos there would be more drinking in general and more backstage scenes. We did not use any of these as we did not find it relevant in our video. The ancillary tasks complement with the music video as both the digi pack and magazine cover sell the artists clearly as Max is the main focus in both. They both have the same style of format, the font and colours and both fit well together and focus on the lead singer.

2)      How effective is the combination of your main product and ancillary task?
Our digi-pack and magazine advert cover represent our music genre in a very clear way. We believe we have been successful in producing both of our ancillary tasks. As Max is the main focus throughout our video we have decided to include this in our digipack and magazine cover. On the magazine cover we have used image of Max only and on the digi pack the main front image if of Max as well, we thought this would look effective and sells the artist clearly. Also throughout the video the main artists always wears the colour red, we decided to develop on this idea and made the picture and fonts all red on both products. To help with the continuity between both products we used the same style of font, this bold font represented the genre as unique and creative also for our target audience to see it clearly and to pull people's attention and make them consider buying our product. The locations used in all three products were all the same, some images were taken around college which was one of our locations and others were taken whilst we were filming around town, therefore they were all in shape together. The digi pack and magazine cover had the same recording company logos. Another similarity was the costume of the lead singer; he wore the same outfit for all three products for the continuity. The idea of the hook fits in well with our final products to as I believe our main product and the ancillary task work well together and look effective. All three act as a promotional package and the themes would be recognisable to people who have viewed the video.

3)      What have you learned from audience feedback?
The feedback we received from our class mates and teachers helped us greatly. They gave us both positive and negative feedback which helped us improve all of our tasks in an effective way. After pitching our idea to the class they asked us several questions to help us plan our idea more effectively for instance the idea of filming on the roof, did we get permission and was it safe for us to go up there and film and several more. These were all important questions which we had to answer otherwise we were not allowed to carry on with our pitch. After solving all of our problems we filmed well and after viewing the rough cut our classmates and teacher gave us some helpful feedback. Our teacher said that the video works well so far and how our editing skills have advanced from the previous year. Also how transitions, split scenes and the visual and lyrics work well. However we could improve by adding a variety of more shots as the shits of the band are quite long and repetitive. Also that the camera was quite static and the movement of the camera makes the video look more professional. We thought this feedback was helpful therefore we re filmed some scenes and added more variety of shots, for instance hand held shots of the camera following the artist around. The feedback we received from our peers were similar they said that the lip synching and transitions worked well and it looked good so far however the part where the girls hold up the “LA LA LA” signs could have worked better if they looked more enthusiastic, therefore we re filmed that part as well and made it look more cheerful and the ending looked unprofessional as both the table were not symmetrical and it looked odd. After viewing our final version our class mates had to give their final opinions, most of them said that the editing was done well and how the visual and lyrics were put to good effect. We planned these points carefully and were pleased to get these comments. The comments made about the colour filter in the middle of the music video most of the group members agreed with this, because we felt the sections that were chose could have been different sized in order to make it more obvious or appealing. One group made a comment about how we should have used the roof more to our advantage when filming, however this was difficult because even though we were on a roof the view was restricted because there were more roofs under our one. After completing our rough cut for the digi pack we got feedback from our teacher and another teacher from the Media department, they said how the main picture in the magazine cover should be the background image so it looks more appealing, they told us to have similar styles of font and not too have to much of a variety and that there should be only two or three different colours of the font or else it doesn’t look professional. Also they told us to move around the layout a little bit so it looks more appealing and professional. We were pleased with their comments and did everything they told us to and realised that our final piece looked a better then the previous one.

4)      How did you use media technologies in the construction and research, planning and evaluating stages?
The internet helped us thoroughly in our research stage, we used several different links like you tube to look at different songs from our same genre and see the different conventions they used, also to view Butch Walker’s other songs to see the style he uses so we can develop that into our work. We used google and wikipedia to research artist for instance the Beastie Boys and David Bowie. We also used the internet to look at previous years blogs to see how they presented their work and which element they used, we found it useful to analyse their work so would include everything in ours. The planning stage helped us in the long term as we followed it through and whilst we were filming we always referred back to is. To help us plan effectively we created a call sheet, shot list and a time line, we uploaded all of these onto the blogs and throughout our filming period we always referred back to them and expanded on the ideas and changed then around a bit. For the construction of our music video and ancillary tasks we used Final cut and Photoshop. The music video was done on final cut and our video consisted of a lot of effects and transitions. We were creative in our thoughts and wanted to be unique in the way we represented our video. We had split scenes of Max walking around town which was the narrative and the chorus of the band playing on the roof. We used a colour filter which enabled us to show the importance of the colour red; however I believe we could have improved this as it didn’t look professional as it could have done. If we had more time I think the colour filter should’ve been done more precisely. We used the reverse shot which I thought was successful as it looked unique and worked well with the narrative. Final cut allowed us to synchronise the music well and fit in with the lip synching and made the video look effective. Overall in our music video I think most of the effects and transitions looked well. Another media technology we used was Photoshop for our ancillary tasks. Most of our group members were not very confident with Photoshop and found it quite difficult. However we split the group and each pair focused on the dig pack and the magazine cover. We explored around on Photoshop, and developed our skills and learnt new tools; we learnt how to change the background colours of images using the magic wand and the filters. We also developed our basic skills of organising the layers and the font styles.  We got used to the way Photoshop works quite easily and thought our products looked professional however if we did have more time we could have improved a lot more and focused on each part and made it look more successful.

Overall I believe that as a group we all worked hard together and faced all the problems in a sensible way and all three of our products and our blog work has produced well.

Pictures for our commentary


We are using these images in our director's commentary to refer to what we are talking about. Picture 12  We are using these images when max talks about the inspirations we used for our music video (Fall out boy) , we used their idea of a music video in a music video. 

Picture 11  This is our other inspiration from Bob Dylan's "Subterrain homesick blues" we used their idea of  the signs of the lyrics. we used this fr our "La la la" parts.

Picture 10 We used this image to show what we mean by the "La la la " signs 

Analysing a professional Director's commentary

We analysed this director's commentary from The red hot chilli pepper's. We decided to look at this video as it had a similar genre to us. In this commentary, you don't see the director's talking as you see their music video playing the whole time. You hear the director's voice talking over the top about the footage you're watching.
They talked about their research and the problems that occurred through out their process. We think that this commentary gets too repetitive as they use too much of the same footage. We thought it would have been good if they added pictures and a few glimpses of the director's talking. Also, we feel that the music playing all the way through out and the directors talking was a bit too much to take it so we feel the music should have been played every now and again.

Editing our directors commentary

 When we were filming for our commentarty we managed to do it all in our time limit of one lesson, we thought the filming was done effeciently as we were well planned and organised to answer all the questions.

We were given two days to edit our commentary. In our first lesson of editing we captured all the relevant footage we needed and placed them in order. We used Final cut to edit our commentary. After placing the footage in order we added fades to make it run smoothly, so it doesnt have blunt cuts so it looks more professional. We were inspired by other groups to write the question we were going to answer , this made it look more professional and explained to the audience what we will be discussing. We also added our names for the first time we appeared on the screen as many other professional directors did this in their commentary.

In our second lesson we added images in our commentary to fit in with what we were discussing. These were screen shots and images we had previously used from the blog.

directors commentary timeline


On our timeline we included the order of the questions and the points we will be discussing for each question.

Tuesday, 7 December 2010

Plan for our answers to Qu.4

Question 4:
- How did you use media technologies in the construction and research, planning and evaluation stages?

Construction in final cut for music video 
Construction in photoshop for ancillary tasks. 

Research - internet and blog
The internet was our main source of researching because it allowed us to look at other artists work, for example Bob Dylan - Sub-terrain homesick blues.
The blog helped research for our music video because it gave us the opportunity to look at previous students work.

Planning - we created storyboards, call sheet, shot lists when planning, photographed them all and put them onto the blog (which was our source of media technology). 

Evaluation - Our commentary was filmed first then put onto Final Cut to edit it.

Sunday, 5 December 2010

Plans for our commentary - Answers.

1. In what way does your media product use, develop or challenge forms and conventions of real media products?

being inspired by Bob dylan with the signs, 'La La La.' - an original idea which slightly challenges typical conventions but matches the theme of an indie/rock song.
We used a live band in the video which is a common thing in a music video, especially rock genres.

Lyrics and music:
Ski cap and vest - common in music videos, akes the video quirky which can be seen as typical in indie/rock genres therefore a normal convention.
music and visuals:
near the end of the video, footage changes with the beat of the song - realistic in indie/rock songs as they usually have a fast beat.

Genre characteristics:
Indie/rock songs usually have urban landscapes, eg. streets, male artists, instruments. we have done all of these aspects therfore it's expected in this genre of music.
Selling the artist:
Max is main focus as he's the artist - usual in any video to have the artist mostly on screen.

digi pack and magazine advert:
colour theme: colour choices reflect the music genre as strong, 'manly' colours are common in this genre so it easily indicates what genre we are.
Font choices: Bold and clear - usual in indie/rock songs.

2. How effective is the combination of your main product and ancillary tasks?

matching colours: Theme colour goes through digi pack, magazine advert and music video. Helps make the audience recognise it as a whole.

Images on the back of the DVD cover of the footage from the video gives people insight on what they'll be watching.

same clothing: on the pictures on all three products they have the same clothing. helps connect the products.

font size: as it's big it emphasises the name of the artist and song name so audience can recognise the artist.

3. What have you learnt from audience feed back?

Rough cut advice: the audience wanted the girls in the video to be more enthusiastic with the signs so we refilmed to make it better as the audience want people to perform confidently and like they're enjoying it.

We sold the artist well: people understood the style and personality of how we wanted him to be portrayed. (quirky, weird, fun)

Digi pack and magzine advert - people had some expectations that agreed with ours (same idea in font style, colour choices, etc)

They enjoyed the transitions we put in the editing that helped made it enjoyable - viewers like the change in the video to keep it entertaining.

Friday, 3 December 2010


Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

- Our media product was a music video and we used the six Goodwin's points to our advantage by researching and planning beforehand and remembering them throughout our filming and editing.
The genre of our music video and Ancillary tasks was Alternative Rock. Having known our genre from the beginning of the task we were given we ensured that all features and details in it were related back to this. The genre characteristics show this because of the set location, colours and 'low key' atmosphere. The locations were planned out carefully and discussed in the group to make sure we kept to our genre expectations. The colours had the same approach and had an 'urban style' to represent Alternative Rock/Indie music rather than heavy rock which we felt was a completely different style. Because the genre characteristics were decided already for the music video, we felt it was important to maintain these for our Ancillary tasks, the magazine advert and Digi-Pack to show they are all from the same Artist and Genre. We also found that continuity between the products helps sell the artist because he's found as being recognisable.
In our music video, the need to sell the artist was important because the song, "Too famous to get fully dressed" was performed by only one individual. The artist was sold as fun, unique and quirky throughout by the dancing, hand gestures and communication, this relates to our genre and shows our 'Hook'. We felt it was important to have a consistent hook of the main artist and the band on the roof as this sells him as the main focus and something to look for in the ancillary tasks produced, for example the pictures on the magazine advert.
In terms of adding voyeurism to our music video, we found it was difficult to use as the genre characteristics aren't usually related well to this point, however we thought it was a good idea to enhance the use of the instruments, such as the guitars because this may have been enjoyable to watch for our target audience.
We used a number of shots which were inspired by other music videos in the same genre therefore adding intertextuality. An example of this is the shot-reverse shot we used of our main artist putting his shoes on which was inspired by the Red Hot Chilli Peppers. We felt this was a good effect and allowed for an interesting outcome. Another form of intertextuality we used was the signs we held up for the chorus "La La La" and "When you look like you've got nothing better to do." This was an idea originally by Bob Dylan in "Sub terrain home sick blues."
To be able to link the song with the footage, something we found interesting and relevant, we used a lot of Music and Visuals. Altogether we linked five scenes with the lyrics of the song which were "Ski cap and vest" where we had someone wearing these items, the chorus " La La La" with held up signs, "maybe get a table" with an image on screen, "Hair is a ....... mess" with the main artist ruffling a persons hair and a member of our team holding up signs for "when you look like you've got nothing better to do." All this footage was important for us to use to include the convention Music and Visuals.
One of the main attractions to our chosen song is the tempo therefore our music and lyrics is used efficiently and consistently in the chorus with shots of the band and our verses showing our narrative story.
We also challenged some forums in that we had no backstage, live or drinking footage in our music video and Ancillary tasks. This was an aspect we didn't feel necessary to include even though a large majority of most real media products in the Alternative Rock genre do include this.
A forum we used in our Ancillary tasks to ensure we matched this with our music video was our chosen Font Style. We used the same Font style for both the Magazine Advert and the Digi-Pack because we felt it allowed our target audience to recognise something each product had in common.

Question 2: How effective is the combination of your main product and ancillary tasks?

- The Ancillary tasks we were given had a main focus which is also used in our main product. This was our main artist. As this was consistent throughout the music video, we felt it was important to effectivly combine the main product and Ancillary tasks by the hook. We managed to combine the two through a number of features including the images, text (font), the editing and the style of the words written. The images were taken from both the music video footage (screen shots) and stills taken after the filming. We included both effects of image because the music video footage can allow viewers to have an inside look of what they could be purchasing something which is important for our target audience as they can be sure they will enjoy the atmosphere of the video. The reason we also chose to use still images of our main artist after the filming as well was so he could be clearly seen by the people purchasing the Digi-Pack. As a group we discussed how vital it is to enjoy looking at an artist as well as enjoying their music because we had to agree on the images placed on the front of each task.
The Font was the same for each product as this was our theme for both the Magazine advert and the Digi-Pack, this is because this is something that potential viewers would read before buying our item. It's critical for this to be effective because it is written on both pieces of advertising and this is what draws peoples attention. The font is bold and large to make sure that our whole target audience can see it clearly and so it can also pull people's attention and make them consider buying our product.
Another feature that has been combined on our Digi-Pack and Magazine advert is the editing techniques. For each image we have used we have created an edgy feel to it by showing the picture in both black and white and colour. We've done this by turning the original image into black and white and editing it to show our main artists clothing as red (this was on his jacket mainly). The effect this gives is that it's different and unique something our genre is always showing therefore attracting our target audience.
The style of the words we have written has been observed on a number of occasions to ensure it is the same. For example the repetitive use of the phrase "The perfect DVD" "A Must have". This can show viewers that the style will be consistent through all the products made by EMI, our Digi-Pack and music video.
The colours we've used we're inspired by other media products in the same genre which is Alternative Rock, for example AC/DC. The colours were expected to be loud, bold and very obvious for example the use of Red on a Black background which is exactly what we have done. We felt this was a good idea because it is something we could use as a consistent theme which was simple but specific. Similarly we used simple backgrounds and locations in our images so they didn't allow our artist to be pushed away and become less of a focus point. We achieved this by mainly having the background in black and white but also by making sure there was nothing too interesting there, for example the use of the wall supports this.

Question 3: What have you learned from audience feedback?

- Our audience feedback has been extremely important to us because it has allowed us to see that people's expectations of Rock music is very similar to one another and therefore our music video, magazine advert and Digi-Pack uses the goodwin's points and conventions well. We found people's expectations were similar because the majority of people have related the colours red and black (as well as other contrasting ones) and bold text to the Rock genre. We know this because we created a questionnaire to ask these particular questions so we could create a Digi Pack and Magazine advert most people will enjoy and therefore buy.
When we produced our music video we completed a rough draft and presented it to an audience, this was a good idea because it gave us some feedback from people who have not produced and edited it and only watched the music video for the first time. We got a number of positive and negative comments made about our music video and from the points we agreed with, which was a lot of them, we edited and adjusted the style and shots to allow a section of our target audience to get what they expected and enjoy. After completing this task we learn't that audience feedback can help produce a positivly reviewed media product because it gives you time beforehand to make improvements and leave you with something better.

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

-When constructing our music video, we used Final Cut to add, edit and view our product. Through each week we learn't more and more about this programme allowing us to experiment with transitions, fonts and colours. We used a large amount of transitions on Final Cut, including screen wipes and slides. This brought a certain effect to our music video and we we're pleased with our outcome from using them. In specific sections of our footage we also included some text on Final Cut, which we fitted in with our narrative story. This worked well and was one of the things we experimented with on the programme. Our audience recommended that we use bold colours for our ancillary tasks and enhance them in our music video therefore we created different styles and chose which one we felt looked best in relation to our genre, Alternative Rock however this was done on Photoshop. Overall, final cut was a successful programme for us to use in the construction stage of our music video. When constructing our ancially tasks, we used Photoshop to put all the pieces together. When researching our ideas and images to put on this programme, we used the internet. This was the greatest used piece of media technology because it gave us all the answers we needed when making our music video and Digi-Pack and Magazine advert. A piece of media technology we used a lot from the internet was youtube. You tube was very useful for us because it allowed us to search previous students work and also allowed us to search real music videos in order for us to get inspiration, (for example the red hot chilli peppers shot reverse shot.) To research previous students written work we used the blog. This was helpful because we realised how much information we needed to include on our current blog (for example images, inspiration and videos) to reach our full potentials.
When planning our music video and ancillary tasks we used a number of different methods including, storyboards, shot lists and call sheets and some media technology including the blog. As a group we drew up the storyboards, shot lists and call sheets and photographed them to put them onto the blog. The blog was our main source of storing all our plans. It was very useful for us to look back and recall certain ideas we had that we may have forgotten about in the process of filming and creating our music video, Digi-Pack and Magazine advert. We all contributed to the planning of our anciallary tasks by each creating a mock up of what we felt the Digi-pack and magazine advert should look like, however we decided on which one we thought looked the best and put that onto the blog as our main idea.
The blog was also used to write our day plan when filming for our music video, for example the times and places we were going to be at certain points during the day. When we had completed this and we started contructing our final piece we decided we needed more footage therefore had to re-film some of our scenes. The plans for this were put on the blog to allow people to see we had to re-film.
Over all we used the avaliable media technologies well to construct, research and plan our music video and ancillary tasks.

Planning Commentary

Style and Presentation of our Commentary Video:

Picture 5After watching previous students work we have decided that we'd like the question we would be answering to be written beforehand on the screen so we can go straight into the answer. An example of this is commentary made by group 30 2009/10.

Picture 2

We plan to use both footage from our music video and still images to allow our viewing audience to see and understand what area of the music video we are talking about at that particular time. We plan to have images over the full screen as we feel this will allow views to look at one thing only.

Picture 1

After each question, we would like to add the transition 'Fade' because we feel it creates a sense of ending one topic and beginning another.

The Location we plan to use is near the senior tutors offices in C block of Long Road Sixth Form College. We felt this was a good area to film because it should be a quiet area and has a relatively plain background to ensure all focus is on the person answering the question.
An issue we have bare in mind is that people may be walking along the corridor near to this location therefore we need to be careful what background noises we catch on camera.
Another choice of location we thought about using is the upstairs of the C block corridor as there are two chairs up there, however like our first location we may get people walking past and creating background noise.
A final choice of location we thought about using is the outside area at the back of the college. We thought of this because its a quiet area where we felt there was not that many people to create background noise.

Picture 3

Another thing we found effective when looking at other peoples commentary videos is the fact that they included real video footage to explain a point they are trying to get across. For example we could use this when we try to explain our shot reverse shot filming of Max putting on his shoes etc.

We're going to be sat in position answering a question then change the view to a relevant image to what we've just said, this will be shown on screen however that particular persons voice will be behind it. After the image has been used the camera will go back onto a person although this will be the next person to say a point. After this it will be a circle as to what is going to happen. At the very end of the question it will go into a fade and show the next question.

For example: a rough draft role of what we plan to do...

Picture 5

Picture 6

Picture 7

Picture 8

Picture 1

Picture 9

plans for post production for music video commentary

we have many plans for the editing stage of the commentary, most of these will be used to keep the viewer interested and to not make it stale. For example, as the crew comment on aspects of the music video, screen shots from final cut and from filming itself will appear in the background to emphasize the points we're trying to make. Inbetween statements, bits of the music video will be played and during statements, we may have background music and various effects aswell to seem more creative.

The plan for when answering the questions will be to keep answers short and sweet as to not go on a rant, this way the video won't be too long and will give out useful information.

We have obtained many useful screenshots for our commentary, including shots of transitions, effects and pivotal scenes in the music video.

Wednesday, 1 December 2010

Analyzing directors commentary

We watched a previous student's group directors commentary video to get an idea of what we are expected to do.

We liked the way they included images and music video footage to expand on the comments they made. This allowed us to fully understand what they were saying.

The images were put on screen while the student was talking in the background, we felt this was effective as we were able to take knowledge of both at the same time.

They used still and moving footage from their music video which we thought was a good idea so we could see exactly what they were mentioning. The still images allows us to see what they're trying to say in that particular picture as they have a particular point however, the moving footage is vague and allows us to take in everything in the shot.

At the beginning of this video the group write the question they are going to be answering, this is a good idea and we feel we are going to include this also because it gives the audience something to look at as well as listen to.

The answers they give for each question tends to be too short and we feel this is a disadvantage to the groups commentary video as the pronunciation of each member is clear and looks well organized so it lets them down.

Having listened to this video, we're certain that we are going to be well organized and each member of our group should know what they're going to say beforehand. This is because stuttering and looking at the floor makes it hard to hear and relate to for our audience.

review of previous years commentory

We decided to look at Group 1 commentary of their music video and their ancillary task. They decided to present theirs by playing their video on the screen and sitting in front of the camera.We thought this worked well as it showed us what their video is like so we can view and understand their video. They included allof the key points in their narrative , like the Goodwin's points , the genre of their song and the conventions they met. Also they included the way they challenged the conventions of a real media product. They talked about the feedback they received from their peers and how it helped them to achieve more and develop their ideas. The also showed us their ancillary tasks , we thought this was effective and worked well as it enabled us to see their product and how they reached all the conventions of a digi-pack and a magazine cover. All of the members of the group looked very confident and spoke clearly, we thought this was really good as it represented their work in a clear way and made their commentary more efficient.

Tuesday, 30 November 2010

Review of Questionnaire.

After asking several other students from our media class to do our questionnaire, it's helped us to see what people expect to see on our digi pack and what people want to see on our Digi pack and magazine advert which relates to our genre. We could then see if we made accurate choices in what we decided to do on our digi pack and magazine advert. E.G. font, colour, size choices, composition, etc.

Interior of the Digi-Pack.

13P1-01 interior cover dor DVD 

This is our interior design for our digi-pack. We used the colour red to associate with all the other aspects of the digi-pack so the cover, interior and our magazine advert. 

Friday, 26 November 2010

Analysing previous students digi pak.

DVD Cover:


From this DVD cover I get the impression the genre is pop as the photograph portrays the idea that its fun, quirky and colourful which is a common aspect in this genre. The features in each picture meet the conventions we were given of a magazine and DVD cover.
The colours represent what we think is a pop genre well because of the bright, different and unique blend of style.
The idea as a whole of the paint is very creative and draws attention. The criticism we have is that we feel you shouldn't have a white background with white text as it is hard to see.  Also, we found that the age certificate on the back could have been blended in better therefore not so sharp. The record logo's are very vague and you cant see them very well which is another criticism we have. 


We feel like the magazine cover works well with the DVD because it links together well with the colours and the image of the girl. This magazine cover meets most of the conventions however we feel its missing a quote from another source. The record labels are more visible in this one , as the size is bigger and the whole background is white therefore the black logo stands out. Also they did not include a fan site which could have made the artist/band more accessible. Overall we thought that this digi-pack is successful and looks professional.

magazine advertisement


This is our magazine advertisement

Final DVD cover.


Record Label - EMI

EMI - Electric and Musical Industries - is a british music company founded in March 1931, it was the result of a merger of the UK Columbia Graphophone Company and the Gramophone Company. Since then, it has become the fourth largest record label in the world.

we chose EMI because they have many of the inspirations for our music video signed into their label. For example, The Beatles, Foo Fighters, The White Stripes, David Bowie, Beastie Boys, Black Rebel Motorcycle Club, Blur and Gorrilaz. They all fall under alternative rock, therefore, it made sense to follow in their footsteps and have EMI as our label.

They would distribute our product on CD and on itunes to download in order to gain the biggest target audience. EMI would also most likely cut down on subscribers on youtube trying to put the music on there so various people could download it for free.


Tuesday, 23 November 2010

Pictures we are using for the DVD/magazine cover

Picture 6

On the back of the DVD cover we're using images from the video footage of the band. We felt this is important as it allows viewers to see what they'll be watching and to get an inside look. Also, it allows people to see what genre it is and if it's to their interest or not.
This is on the front cover of the DVD. WE feel this picture represents the genre and the main artist as it shows he is quirky and different.

This image is used as the main picture on the magazine advert and on the back of the DVD cover as we feel it's a clear and full length image. This picture also has the same outfit as what the artist wore in the video so it gives people recognition of the main focus.

We have used this image on the back of the DVD as it makes him look flamboyant and unique. This image hides his face which suggests the audience will want to discover more about the artist and the video.

Update on DVD/magazine cover.

Our original idea of having the text go across Max's arm (from previous blog post) didn't work out as we didn't have the correct image for it to work and we felt the time limit would have restricted us to complete the other conventions eg. Font and logos.

We started working on the DVD and magazine on the 19th November. However we lacked confidence when using photo shop therefore we didn't get as far as we hoped we would. The lesson after, we improved a vast amount as we planned our time wisely and used two computers meaning things could be done quicker. We had two people on each computer either working on the magazine advert or the DVD cover which made the process quicker.

On this lesson, we completed all the main aspects (pictures, colour choices, font choices, etc) for both projects and included the advertising details (HMV logo, record label logo, website, bar code, etc)
Therefore, this lesson we got a lot further than we expected to making this an advantage to our group so we can perfect smaller details next lesson.

Friday, 19 November 2010

Our Views on the group Feedback.

Positive comments made about the editing we we're pleased with because we felt we spent a long time doing it and it's good to feel as though the time we spent doing it allowed us to achieve what we wanted.
Other comments we appreciated were how Max's lip syncing was good and how the visuals and lyrics we're put to good effect. We planned these points carefully and we're pleased to get these comments.

The comments made about the colour filter in the middle of the music video Briarly, Tania and Fiona agree with it, this is because we feel the sections that were chosen could have been different sizes in order to make it more obvious and/or appealing.
One group made a comment about how we should have used the roof more to our advantage when filming our locations however this was difficult because even though we were on a roof the view was restricted because their were more roofs under this one.

P1-02 Feedback

We thought that the performance in the video was good as the lead singer was very enthusiastic and made it convincing he was having a good time. The use of effects worked well for instance the split screen and words on the screen this helped keep the video interesting. We thought filming on the roof was a good location however it wasn't used to its full potential e.g. There could have been some shots of the view from the roof. We thought the visuals and lyrics worked well for instance the vest and ski cap shot.

Feedback from your rivals

We thought your music video was great.  We liked your ideas but thought your colour splash filter could of been implemented better.  We thought that you could include more of the band members and that they could be more enthusiastic as they look a bit bored, furthermore the lead singer could of changed up his routine of shaking his arms and opening his mouth really wide at the camera otherwise it was a very good video. All the camera shots were steady with a good variety of angles and shot length.

feedback from P1-05

We thought that group 1 followed the marking criteria well. The editing techniques were well implemented. The lip syncing was well done. We thought that the end part was a bit irrelevant. The lyrics and visuals were effective, especially the part where someone is wearing a ski hat and vest. The music and visuals were good, the music was very upbeat and so was the video. We didn't see any voyeurism but this matches the genre. The video matches the genre characteristics, we see guitars and appropriate acting for a rock music video.

Thursday, 18 November 2010

Questionnaire for a poster

1) What colours would you expect to be on our poster?
Red and black
I'd expect you to have strong contrasting colours
Strong eye catching colours
2) What font do you think is suitable for our genre? (the style and the size)
I would expect to see big and bold font
I would agree with the previous person about the style of font
Big and bold to help sell the product
3) Should all the band members be in the poster or just the main singer and where should the picture be positioned?
I think that all the band members should be in the poster as you are trying to promote the whole band.  i think the picture should be positioned centrally.
I would also agree with previous statement
I think that all band members should be on the cover but maybe the main singer at the front so it is easily recognizable
4) Should there be more than one picture on the poster?
On the back cover I think you should use screenshots from filming so numerous pictures would be good!
I think there should be one dominant picture on the poster, and other pictures be in the background
On the back I think there should be some screen shots from the video
5) Which pictures should we use?
Screenshots from filming and still shots taken on the camera
shots of the band and/or shots of the music video
The front should have a clear camera shot but then the back could have screen shots from the videos
6) Where should the release date and the band name be?
Positioned centrally so it is there to see!
As long as they are visible and clear, it doesn't really matter
Central and in bright and bold writing to make it stand out
7) Where do you think we should position all the small logos ?(  record label, age certificate and where you can purchase the DVD from)
Position them in the corners. 
I also agree with the previous statement
Along the bottom, possibly in the corners

DVD cover

What makes a successful DVD cover?

A DVD cover has all of these features :
- pictures of the people in the music video. (Usually Pictures from the music video, so it gives people an insight of the music video)
-a title , (name of the artist or the band)
-second title ( name of the song)
- release date of the DVD
- age certificate
- logo of the record company
- website(s) of the band
  - features (e.g. behind the scenes, bloopers, interviews, etc) this makes people want to purchase.
  - colours (represent style and genre)
  - font choices (size, style, colour - portray the genre)
- composition of the layout ( attract target audience I.E voyuerism)
- price of the DVD cover
- places where you can buy these DVD's e.g HMV
  - release date (only on poster)
- Reviews (commonly from newspapers/magazine)


For the DVD cover to be successful it must represent the genre of the album and have the right sense of mise-en-scene, (colours, setting, costumes, makeup, lighting). All these will attract the target audience and encourage them to purchase the DVD.

Tuesday, 16 November 2010


Briarly came up with the idea of the text being written down Max's arm on the digi-pack back cover. This was a good idea and the whole group agreed that it was creative and different.
Later on, We came up with another idea that the two characters in the narrative (Both being Max but dressed in different outfits) were both put on the back cover but in reflection of each other.


This has been taken from live footage to show which characters we are describing however the image we have in mind is clearer and shows the two characters side by side facing the camera and having their arm outwards so we can put the text running a long side it.This will be the front image.

On the back we had the idea of showing the other two artists from the band. We plan to get a picture from the live shots of this to allow the audience to see an example of what to expect on the Digi-Pack.

Our ideas for the theme colours are black white and red. This is because we feel those colours are appropriate for our genre and max wears a lot of red in the video so it will match well to the chosen photographs.

Images for Digi-Pack.

Live Footage.

The photo below was taken from our live footage to show the audience what to expect from the band and the main artist.

Picture 6

We have stills taken from our live footage which we plan to have on the back of the Digi-Pack to allow the audience to see what they will later be viewing however we've taken both posed images and live images to use.





The posed images are going to be used on the front if, as a group we decided we want images on the front, if not they will be used either on the inside, the back or on the magazine advert we produce.
We felt it was important for Max to be wearing the same outfit as he was in the music video because it again allows the audience to get an inside look on the official music video.

Analyzing a Digi-Pack and Magazine advert.

AC/DC Digi-Pack - Plug Me In.
In the images below it shows AC/DC's Digi-pack that includes:
- Two Discs, both with live footage from different time periods and comments on the performances.
- Posters and Photos from their concerts.

All of these extra features give the fans an inside view of the band and allows them to know what they're going to be buying.

Overall Image.
The Digi-pack looks as though it fits in with the genre of the band which is rock as the font, colours and texture explain this.
The font is large and has a sharp texture therefore it strikes out to a certain audience, mainly the audience that AC/DC is targeting. The only thing within the whole Digi-pack that is in colour is the title of the band. This allows the name to stand out more and means it can be noticed first, up against other genres.
All the photos on the poster and inside are in black and white, this would normally suggest their not noticeable, however, as the band have a certain style the pictures show this through the texture.
As there are no pictures or photographs on the front cover of their Digi-pack it suggests the band are sold  on their music only not on their looks.


Magazine Advert. 
Below is an images of a magazine advert for AC/DC - Let their be Rock. 

ACDC adOn this magazine advert their is obviously a main artist, this being the man dressed in black in the foreground. We plan to to the same by making Max (the main artist) the main focal point. The man in the background is also a main artist as he is on the magazine advert however he isn't as important or known as well by the fans therefore he is in the background.
The text is at an angle making it look edgy fitting in with the genre of Rock. We also plan to use large text to emphasize our song title and artist name because we feel it looks good and stands out to a target audience.  We've taken into account the fact that the title of the song is written in a larger font than the band name and the text underneath. We will also be doing the same to allow people to see the song first and recognize it.
The distributers, Celestion are being advertised too by allowing viewers to see the logo and website. We'll be using a logo on our magazine advert as well as a website link however it may not be real. This gives the impression that it's more realistic and believable.
The fact the two main artists are on stage it lets the audience know what they do and enjoy. They obviously play on stage live and therefore have taken a still image to put on this advert. The colours are warm and makes their advert look different to the usual expectations. We haven't yet decided on this feature as we may want our cover to be black and white to fit in more with the genre of alternative rock.
The clothes the people are wearing are both normal for the band and unusual. The man in the foreground is wearing a suite this is unusual for this type of genre as suits are seen as a formal form of dress and can show what sort of personality they have. The man in the background has a vest on this is a more typical view and dress sense of a rock artist. In our magazine advert we plan to use stills taken particularly for this task therefore we can choose what clothes Max will be wearing and how he is positioned.

Friday, 12 November 2010

The completion of our Music video.

On Friday 12th November we completed our music video. We feel this is a great achievement as we completed it on the deadline. We are pleased with the result and hope our viewers agree.

Questionnaire about DVD cover.

When researching DVD covers we found a lot of different examples and have found it difficult to make decisions based on our genre. Therefore we've come up with a questionnaire for our peers to complete in order to help us make a decision.

Our Genre is Indie, soft/alternative rock.
Song: Butch Walker - Too famous to get fully dressed. 

  1. What font style would you expect? (e.g size, style, etc)
  2. What colour(s) do you think fits with our genre?
  3. What pictures do you think we should use?
  4. Where on the DVD front do you think the artist should be and the backups (with instruments).
  5. Where do you think the text should be placed? Eg top, bottom, centre
  6. Who/what should be the main focus?
  7. Do you think the backups should be on the DVD cover front? or only on the back

conventions of Music video posters and DVD covers.

Contents on both DVD covers and Posters.

 - pictures of the people in the music video. (Usually Pictures from the music video, so it gives people an insight of the music video)

-a title , (name of the artist or the band)
-second title ( name of the song)

- release date of the DVD

- age certificate

- logo of the record company

- website(s) of the band

 - features (e.g. behind the scenes, bloopers, interviews, etc) this makes people want to purchase.

 - colours (represent style and genre)

 - font choices (size, style, colour - portray the genre)

 - composition of the layout ( attract target audience I.E voyuerism)

- price of the DVD cover

- places where you can buy these DVD's e.g HMV

 - release date (only on poster)

 - Reviews (commonly from newspapers/magazine)

DVD has all of the above as well as:

(on the back)

- contents

 - Barcode


 - This is a poster which advertises the DVD. It contains most of the conventions needed to sell the DVD which we need to use on our DVD cover. 
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